Listen to this abbreviated version of Gordon Brown calling the General Election and pay particular attention to the words he uses. Is there anything here that reminds you of Churchill? Any thoughts on why he finishes in the way he does?
We're not going to comment on the parties' policies or tell you how to vote but we are interested in how politicians use the English language. I had a leaflet through my door, for example, which said: Vote Yellow Get Brown (That's Vote Yellow Get Brown if the colours aren't showing up on your screen.) Which party would have used that slogan? What does it mean? How effective is it?
Now look at some of the other slogans the parties have used and think about the way they use the English Language: the Liberal Democrats; Labour; Conservatives; Plaid Cymru; the Scottish National Party. And, just by way of contrast, what on earth were the UK Independence Party thinking of when they created this poster?
A week is a long time in politics and the slogans have changed as the election has gone on: what do you make of this picture, for example? If you can, compare what you have seen here with the election material that has been coming through your letterbox. And if you have been struggling with some of the terms that have been floating around over the last few weeks, click here for a jargon buster.






